Course Description
Social Media Content Strategy Video Course
Whether you’re supporting a big brand like Coca Cola or your local yoga studio, if you’re involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers’ attention. That’s what you’ll learn in this course: how to create social media content with “thumb stopping power”. I’ll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.
Course Syllabus
| CHAPTER 1 Course Introduction 1. Welcome (1:19) Course Downloads CHAPTER 2 Setting Objectives 2. Marketing Funnel (2:15) 3. Key Performance Indicators (0:47) Quiz: Setting Objectives CHAPTER 3 Identifying your Target Audience 4. Marketing Personas (3:37) 5. Customer Research (1:45) 6. Facebook Audience Insights (6:45) 7. Survey Monkey (5:56) 8. Empathy Mapping (2:34) Quiz: Identifying your Target Audience CHAPTER 4 Defining your content strategy 9. Content Mission Statement (2:24) 10. Researching Competitors (8:47) 11. Content Pillars (4:53) 12. Identifying Post Types (4:50) Quiz: Defining your content strategy CHAPTER 5 Executing on your content strategy 13. Executing on your Content Strategy (0:39) 14. Planning your Posts (7:57) 15. Selecting Visuals (3:34) 16. Writing Copy (2:33) Quiz: Executing on your content strategy CHAPTER 6 Creating an efficient process 17. Creating an Efficient Process (0:16) 18. Reusing content (2:19) 19. Getting Help (10:11) Quiz: Creating an efficient process CHAPTER 7 Measuring and Optimizing 20. Measuring Performance (0:29) 21. Facebook and Instagram Analytics & Insights (6:42) 22. Multi-channel content strategy (0:40) Quiz: Measuring and Optimizing CHAPTER 8 Conclusion 23. What we learned (1:27) CHAPTER 9Final Quiz Final Quiz |
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Social Media Content Strategy
