Best Social Media Content Strategy Course-Reviews

57

Course Description

 23 Videos

 1.4 Hours

Social Media Content Strategy Video Course

Whether you’re supporting a big brand like Coca Cola or your local yoga studio, if you’re involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers’ attention. That’s what you’ll learn in this course: how to create social media content with “thumb stopping power”. I’ll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

Course Syllabus

CHAPTER 1
Course Introduction
1. Welcome (1:19)
Course Downloads
CHAPTER 2
Setting Objectives
2. Marketing Funnel (2:15)
3. Key Performance Indicators (0:47)
Quiz: Setting Objectives
CHAPTER 3
Identifying your Target Audience
4. Marketing Personas (3:37)
5. Customer Research (1:45)
6. Facebook Audience Insights (6:45)
7. Survey Monkey (5:56)
8. Empathy Mapping (2:34)
Quiz: Identifying your Target Audience
CHAPTER 4
Defining your content strategy
9. Content Mission Statement (2:24)
10. Researching Competitors (8:47)
11. Content Pillars (4:53)
12. Identifying Post Types (4:50)
Quiz: Defining your content strategy
CHAPTER 5
Executing on your content strategy
13. Executing on your Content Strategy (0:39)
14. Planning your Posts (7:57)
15. Selecting Visuals (3:34)
16. Writing Copy (2:33)
Quiz: Executing on your content strategy
CHAPTER 6
Creating an efficient process
17. Creating an Efficient Process (0:16)
18. Reusing content (2:19)
19. Getting Help (10:11)
Quiz: Creating an efficient process
CHAPTER 7
Measuring and Optimizing
20. Measuring Performance (0:29)
21. Facebook and Instagram Analytics & Insights (6:42)
22. Multi-channel content strategy (0:40)
Quiz: Measuring and Optimizing
CHAPTER 8
Conclusion
23. What we learned (1:27)
CHAPTER 9Final Quiz
Final Quiz

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