Course Overview
We’re bombarded by logos every day. They’re ubiquitous, but how many are truly successful? This course is for anyone who wants to get a leg up on the competition by learning how to create memorable, eye-catching, and strategically-sound logos. I’m offering a sure-fire process that will enable you to confidently move towards the finish line without ever hitting a roadblock — regardless of skill, talent, or experience level. We’ll look at examples of great historical and contemporary logos. I’ll share tips, tools, techniques, resources, and best practices. We’ll cover how to get started, navigating client relationships, and proper file handoffs. Most importantly, I’ll provide a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.
CHAPTER 1
Introduction
- 1. Welcome (3:36)
- Course Downloads
- 2. Tools Required (1:39)
- 3. History Of Logos
- 4. Inspiration (3:00)
- 5. Identity Brand EcoSystem (1:37)
- 6. Creative Proceses (1:04)
- 7. Things To Avoid (2:39)
- Quiz: Introduction
CHAPTER 2
Getting Started
- 8. Logo Fundamentals (0:58)
- 9. Types Of Logos (3:28)
- 10. General Terminology (1:57)
- 11. The Creative Brief (2:12)
- 12. Research (8:05)
- Quiz: Getting Started
CHAPTER 3
Ideation
- 13. Word Lists And Mindmapping (2:48)
- 14. Doodles (1:29)
- 15. Initial Sketches (1:43)
- 16. Choosing A Visual Approach (1:22)
- 17. Color Considerations (4:35)
- Quiz: Ideation
CHAPTER 4
Approach 1: Vector Monogram
- 18. From Sketch To Comp (4:33)
- 19. Illustrator Drawing Tips (8:50)
- 20. Making A Monogram (5:31)
- 21. Flexibility (1:27)
- 22. Typography (7:36)
- Quiz: Approach 1: Vector Monogram
CHAPTER 5
Approach 2: Handmade Combination Mark
- 23. Refining Your Sketch (11:16)
- 24. Brush Tool Basics (11:04)
- 25. Adding Color (9:09)
- 26. Vectorizing (7:32)
- 27. Adding Texture (5:46)
- Quiz: Approach 2: Handmade Combination Mark
CHAPTER 6
Approach 3: Logotype
- 28. What Not To Do (1:49)
- 29. Picking The Right Font (2:18)
- 30. Manipulating Fonts (13:15)
- Quiz: Approach 3: Logotype
CHAPTER 7
Partnering with The Client
- 31. Be Your First Critic (2:03)
- 32. Presentation Tips (5:23)
- 33. How To Handle Feedback (1:05)
- 34. Delivering Final Files (7:23)
- Quiz: Partnering with The Client
CHAPTER 8
Conclusion
- 35. Conclusion (1:39)
CHAPTER 9
Final Quiz
- Final Quiz
👱 mrfattemi ★★★★★
great types I love this course
👨 sky_designer1★★★★★
I am feeling like a best and creative logo designer after getting this lecture
👨 Davit Margaryan ★★★★★
Great course! Strongly recommend to watch it.
👱 drinidesign ★★★★★
Great course, thanks!
👨 imran5555 ★★★★★
Very helpful, thanks.
👨 darrendesign ★★★★★
Will be very helpful for the beginners! Thanks for the course.
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