Product Details At a Glance
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Instagram Ads Fundamentals Course 2019
Course Description
Course Syllabus
This Instagram Marketing course is for anyone who wants to learn how to enhance their knowledge of Instagram’s marketing tools. By taking this course, you’ll gain the knowledge to create inspiring and engaging Instagram campaigns that will drive real business results for your clients. You’ll learn about tagging and tracking campaigns, including how to set up and use the Facebook pixel. You’ll also master how to define the best custom and lookalike target audiences for your client’s objectives, create inspiring ad content, as well as take away best practices on reporting and optimization in Google Analytics.
CHAPTER 1
Instagram Marketing
- 1. Introduction (1:53)
- 2. Why Instagram (2:53)
- 3. Types of Content (1:58)
- Quiz – Instagram Marketing
CHAPTER 2
Instagram Promoted Post
- 4. Introduction (0:51)
- 5. Promoting a Post (2:20)
- 6. Choose an Objective (1:09)
- 7. Budget (1:11)
- 8. Insights (1:42)
- 9. In-App Campaigns Summary (1:16)
- Quiz – Instagram Promoted Post
CHAPTER 3
Instagram Campaigns in Ad Manager
- 10. Ad Manager Introduction (0:24)
- 11. Ad Manager (1:19)
- 12. Selecting and Objective (5:08)
- 13. Creating a Target Audience (0:51)
- 14. Placement on Instagram Only. (1:24)
- 15. Budget & Schedule (2:33)
- 16. Create an Ad (3:27)
- Quiz – Instagram Campaigns in Ad Manager
CHAPTER 4
Targeting and the Facebook Pixel
- 17. Introduction (0:46)
- 18. Facebook Pixel & Targeting (6:37)
- 19. Targeting and Audience Insights (13:35)
- 20. Custom Audience (7:55)
- 21. Lookalike Audience (2:22)
- 22. Retargeting (3:22)
- 23. Targeting & Pixel Summary (0:18)
- Quiz – Targeting and the Facebook Pixel
CHAPTER 5
Creative Best Practices
- 24. Intro to Creative (0:47)
- 25. Research & Insight (2:13)
- 26. Creative Best Practices (2:53)
- 27. Instagram Hall of Fame (2:10)
- 28. Creative Summary (0:39)
- Quiz – Creative Best Practices
CHAPTER 6
Measurement, Reporting and Optimization
- 29. Introduction (1:57)
- 30. A-B Testing (7:35)
- 31. Reporting in Ads Manager (7:12)
- 32. Measuring Impact in Google Analytics (1:05)
- 33. Campaign Tagging (5:08)
- 34. Summary (0:31)
- Quiz – Measurement, Reporting and Optimization
CHAPTER 7
Congratulations
- 35. Congratulations (0:53)
CHAPTER 8
Final Quiz
- Final Quiz
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